November 25th, 2020

Writing a Winner Instagram Caption (5 Easy Steps)

They say a picture is worth a thousand words, but when it comes to an Instagram caption, especially in a business profile, it is crucial to consider the caption of your image. Beyond the temptation of just adding some emojis and posting it, writing something deeper gives your audience context. No matter your writing abilities, writing a successful Instagram caption can be a piece of cake if you follow these next steps.

Table of contents

  1. Define the intention of your instagram caption
  2. Choose your tone
  3. Relax!
  4. Let emojis be
  5. Add hashtags to your instagram caption

1. Define the intention of your instagram caption

Picture of a Rivera, seen through a phone.
Photo by Dominik Dancs on Unsplash

No one wants to share spam, nor make their posts look like spam. Your Instagram caption is an opportunity to reinforce the purpose of what you are sharing and add value. Whether you want to say hello and share something you find inspiring, invite them to do something, present a new service or product, don’t leave all the work to your image and explain more about it, giving extra details to share your feelings.

Keep in mind your Instagram caption has the power to change the way people perceive your image, so be careful and make it an ally to express your message clear.

2. Choose your tone

Being consistent is the key to build the voice of your brand. Whether you prefer to speak in the first or third person, you will always have to do it that way. It will depend on your industry, and your brand’s personality, the level of openness you might show.

For example, if you own a business in the entertainment industry, you can even joke or be more casual. A baby clothing store may show some tenderness, and if you are a consultant, you must have confidence and authority. Whatever the case may be, let your message be kind and straightforward.

3. Relax!

Food through the screen of a phone
Photo by Eaters Collective on Unsplash

Once you’ve got your intention defined, don’t make it hard on yourself, and don’t try to show off by using fancy words. You are starting a conversation with another real person. Imagine you are talking to an old friend, and you want to tell them about your business, get personal and honest, make them feel comfortable.

It’s even a good idea to ask questions and seek feedback from your closer consumers. A restaurant owner could even take advantage of a carousel post by sharing some pictures of their food or drinks to ask which is their favorite. This will help you encourage them to join in the conversation, and interactions will come naturally, which is what we are looking for.

4. Let emojis be

Emoji keyboard.
Photo by Denis Cherkashin on Unsplash

The more emojis you use, the more interactions you’ll have! Don’t just believe me; this is precisely what Quintly’s studio has written about. We may think emojis won’t give us a professional look, but the truth is that emojis are full of universal meaning. Adobe’s blog shared the 2019 Adobe Emoji Trend Report, and it shows that over half of emojis users are more likely to engage with brands using emojis online.

Remember step 3, think you are talking to your relatives or friends. When you text them, how many emojis do you send? Using emojis is a standard; of course, it can be awkward to greet someone you just met so effusively. So, use them reasonably.

Your profile is your home, be a good host, create a warm atmosphere for your audience, and make everyone feel at home, at a place they want to come back.

5. Add hashtags to your instagram caption

And finally, the last thing for a good Instagram caption, the hashtags. Hashtags are a great tool to amplify your posts’ reach and viewership; that’s why you have to include them in your caption. They are your opportunity to be found by people looking for the same thing you are sharing, and most likely, people following the hashtags you use will see your post.

Use hashtags that are direct references to your post and your brand; eight or less are enough. You can hide them at the bottom of your Instagram caption or write them as an extension in a comment.

If your brand is sponsoring an event or posting about a trending topic, use the official hashtag to get more views on your post. And by the way, creating unique hashtags will give your customers a sense of community and identity.

That’s all, folks! Go for all those captions!

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